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Thinking creatively about the climate crisis

December 2, 2011 | 12:38 pm | , Digital Director

Last month, we teamed up with PSFK to launch an exciting project called Gaming for Good.

Gaming for Good posed a challenge to the gaming and creative communities: change the conversation about the climate crisis using lessons from the Future of Gaming report.

Over 60 agencies from around the globe submitted concepts and it was thrilling and inspiring to pore over them and think about which could most empower and grow our movement.

Earlier today, our Chairman, former-Vice President Al Gore, along with Alex Bogusky, PSFK and some of the top innovators in the gaming community met in New York to talk about the resulting concepts and dive into the findings of the Future of Gaming report.

Vice President Gore said,

“In the forty years that I have worked to build public awareness of the need to urgently solve the climate crisis, I have always sought out new methods of communication–from my slideshow on three Kodak carousels (which evolved from an actual slideshow to a multi-media presentation on Keynote)–to my work on An Inconvenient Truth, the “Live Earth” global concerts, “24 Hours of Reality” on the web, and an app for the iPhone and iPad called Our Choice. Exploring the interplay of gamification and social change is a fascinating challenge, and one that I have been exploring for the last three years. Clearly, there is tremendous potential for advocates to reach entirely new audiences with games that are engaging, fun, and motivational.

Recently, I was introduced to Piers Fawkes and the wonderful team at PSFK and for the past several months The Climate Reality Project, PSFK and I have collaborated in an open source “Gaming for Good” Challenge. I hope that you will enjoy the results of this collaboration and that it will encourage you to think creatively about social impact games.”

Learn about the top ten concepts and read the full Future of Gaming report.

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