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    Help spread the word. Every share matters.

    Time to turn up the heat.

    The majority of Americans believe man-made climate change is real. So why haven’t we taken action to face this challenge?

    The reason: special interest groups, with exorbitant funding and support from Big Polluters, have spent decades on well-coordinated campaigns to spread doubt through the media and sway public opinion about the reality of climate disruption.

    The result: some people aren’t sure whether we should do anything regarding climate change — or if carbon pollution is even harmful or if the climate is even changing. We’re here to tell the full truth about what’s happening to the planet — so we can stop the fake debates and start working on real solutions.

     

    #HeatOnDenial

    The special interest groups that are denying the reality of climate change can only get away with it when no one stands up to them. So we’re doing just that by calling these anti-science deniers out. Publicly and loudly. With our #HeatOnDenial campaign, we’re spreading cold, hard facts about denial and making sure deniers have no place to hide. And we want you to help.

    Reality Drop: Spread Truth. Destroy Denial.

    What You Can Do

    Watch & Share Watch this video and share it with your network.

    Big Polluters have been spending big money buying headlines, flooding online forums, and funding politicians who deliberately deny the truth. They have money, power, and influence but together we have something greater on our side: The truth. Help fight back with Reality Drop. http://realitydrop.org 

    Reality Drop

    Despite their fair and balanced claims, media outlets don’t always provide neutral – or even factual – information about climate change. And even when they do, the denial machine is often at work filling the online comments section with misinformation. Which means the loudest, most persistent voice can get the most attention, even if the facts are all wrong.

     

    That’s why we created Reality Drop – a cutting-edge digital tool that connects you with the latest climate news and the most current science so you can stop deniers in their tracks.

     

    You can “drop reality” by sharing stories on your social networks and spreading factual, scientific information in the comment sections of hot news articles online, cooling deniers’ myths and ensuring people hear the truth. The more reality you drop, the more doubt you destroy and the more points and prestige you earn. Here’s how to get started.

    Drop Reality

    Now each online story is surrounded by numbers of Facebook likes and tweets and comments that color the way readers interpret even truly unbiased information. - Professor Dietram Scheufele John E. Ross Professor in Science Communication, University of Wisconsin, Madison

    JOIN REALITY DROP

    What You Can Do

    JOIN REALITY DROP Join the Reality Drop community to earn points, track your drops and keep tabs on the leaderboard. Take this action

    "DOUBT"

    What You Can Do

    Watch & Share Watch this video and share it with your network.

    Why are climate change deniers using the same twisted strategies as Big Tobacco to instill doubt? Maybe it's because in both cases, the facts are not in their favor.

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