Asia Guerreschi is a research fellow at the University of Ferrara, where she studies production cooperatives towards innovative circular economy strategies and decarbonization and pursues other research on citizen science. With a background in communication, she then completed a master of science degree at King’s College London in physical geography building sensors. In 2020, she became a Climate Reality Leader and founded Rethinking Climate, a youth-led organization with a mission to revolutionize environmental communication for effective climate action. Before her research at the University of Ferrara, she worked for the European Parliament and as a circular economy consultant.