The Climate Reality Project’s I AM PRO SNOW Campaign Teams Up with Olympic Gold Medalist Ted Ligety

Boulder, Colorado (March 12, 2014) – Today, The Climate Reality Project’s I AM PRO SNOW campaign released a humorous video featuring two time Olympic gold medalist Ted Ligety talking to a snowflake about climate change. The video is designed to raise awareness about how the changing climate is hurting snow sports and to educate viewers about what the snow sports community can do to fight it.

Ligety is one of Climate Reality’s I AM PRO SNOW Ambassadors, an exceptional group of athletes and explorers dedicated to sharing their personal stories of how climate change is impacting their lives. Ligety has been involved in the issue of climate change since he filmed a project in Greenland and viewed climate change firsthand.

“We visited Greenland with The Climate Reality Project and Warren Miller Entertainment to highlight the fact that we need to act now to slow climate change and protect the sport we love,” said Ligety. “Greenland is ground zero for climate change. Overall, the Greenland ice sheet is losing ice five times faster than it was in the mid-1990s. This is the story we need to tell.”

The Climate Reality Project’s I AM PRO SNOW campaign – now in its third year – partners with key stakeholders to expand the conversation around climate change to the members of the winter sports community. The grassroots initiative brings together skiers, riders, and winter sports enthusiasts most affected by warming winters and shorter seasons to advance the dialogue about the threats climate change poses, generate solutions, and mobilize for action.

Watch the video here.

To become involved with I AM PRO SNOW or to learn more, visit www.climaterealityproject.org/pro-snow or contact Hayley Moller, [email protected], ph: 202-481-8746